Legal Document

Cookie Policy

Last Updated: February 2026 Effective: February 5, 2026

What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

The term "cookies" in this policy also refers to:

  • Local Storage (HTML5)
  • Session Storage
  • Similar tracking technologies
Note

This Cookie Policy is part of our Privacy Policy. Please read both documents to understand how we handle your data.

Why We Use Cookies

We use cookies to:

  • Enable essential features - Login sessions, security
  • Remember your preferences - Language, display settings
  • Understand usage - Analytics, site performance
  • Improve user experience - Analytics to optimize the site

Types of Cookies We Use

Strictly Necessary Cookies

Required for the website to function. Cannot be disabled.

CookiePurposeDuration
userStores session and user preferences1 year
tgm_cookie_consentRemembers your cookie preferences1 year

Functional Cookies

Enable enhanced functionality and personalisation.

CookiePurposeDuration
panel_language, url_langugeRemembers language preference1 year
city, countryStores your location for survey targeting1 year
device, deviceTypeRemembers your device type1 year

Marketing & Attribution Cookies

Help us understand how you found us and measure campaign effectiveness.

CookiePurposeDuration
_fbpFacebook Pixel - tracks visits from Facebook ads90 days
lead_idIdentifies which campaign brought youSession
referrer, referrerPageTracks the source of your visitSession
userAgentBrowser and device informationSession

Analytics Cookies

We use Google Tag Manager and Google Analytics to understand how visitors use the website.

CookieProviderPurposeDuration
_ga, _ga_*Google AnalyticsDistinguishes unique users, persists session2 years
_gidGoogle AnalyticsDistinguishes users24 hours
_gatGoogle AnalyticsThrottles request rate1 minute
_gcl_*Google Tag ManagerConversion tracking90 days

Security Cookies

Protect against spam and abuse.

CookieProviderPurposeDuration
_GRECAPTCHAGoogle reCAPTCHABot protection, spam prevention6 months
rc::* (localStorage)Google reCAPTCHAStores reCAPTCHA stateSession

Fraud Detection Cookies (Research Shield™)

Set during survey participation by our Research Shield™ quality assurance system. These are strictly necessary for fraud detection and do not require consent.

Cookie/StorageProviderPurposeDuration
Session cookiesResearch Shield™ (TGM Research)Session management and fraud detection during survey participationSession
Device fingerprint identifiersFingerprintJSDevice identification for duplicate participation detectionSession / Persistent

Customer Support Cookies

Enable our customer support chat functionality (available after login).

Cookie/StorageProviderPurposeDuration
hs-beacon-* (localStorage)HelpScout BeaconStores chat session, message history, user preferencesPersistent

Third-Party Services

We use cookies and similar technologies from the following third parties:

Google (Analytics & Tag Manager)

Web analytics and tag management for understanding website usage.

Google reCAPTCHA

Protects forms from spam and automated abuse.

HelpScout Beacon

Customer support chat widget (available after login).

Research Shield™ (Fraud Detection)

Survey response quality assurance and fraud detection during survey participation.

  • Provider: TGM Research Pte. Ltd. (same Data Controller) with sub-processors FingerprintJS, Inc. (USA) and IPQualityScore (USA)
  • Privacy Policy: privacy.researchshield.com
  • Note: Cookies set during survey participation only; strictly necessary for fraud detection (ePrivacy Art. 5(3))

Facebook Pixel

Measures effectiveness of Facebook advertising campaigns.

Managing Cookies

Cookie Consent Banner

When you first visit our website, a cookie consent banner is displayed that lets you choose which categories of non-essential cookies you accept. This is the primary mechanism for managing cookies on our site.

  • Presents accept and refuse options with equal prominence
  • Does not use pre-ticked checkboxes — all non-essential categories are off by default
  • Does not use cookie walls — you can access the website without accepting non-essential cookies
  • Records your consent choice and does not re-prompt until your preference expires or you clear it
  • Allows granular consent by cookie category (Essential, Functional, Analytics, Marketing)

Changing Your Preferences

You can change your cookie preferences at any time by clicking "Cookie Settings" in the website footer. You may also withdraw consent by contacting privacy@tgmpanel.com. Withdrawal does not affect the lawfulness of processing based on consent before its withdrawal. Upon withdrawal, non-essential cookies will be removed and will not be set again until you provide new consent.

Browser Settings

In addition to the consent banner, you can control cookies through your browser settings:

Note: Blocking essential cookies may prevent the website from functioning properly. Some features may not be available if you disable cookies.

Opt-out Options

ServiceHow to Opt-out
Google AnalyticsInstall browser add-on
Facebook PixelFacebook Ad Preferences

Changes to This Policy

We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated effective date.

Contact Us

TGM Research Pte. Ltd.
6001 Beach Road, #22-01 Golden Mile Tower
Singapore 199589

Cookie/Privacy inquiries: privacy@tgmpanel.com

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